Benetton identity redesign

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.

Pentagram's redesign of Benetton's visual identity system. The new graphic standards system is more complex for specific uses. Includes a custom typeface based on Gill Sans, which was used previously by the brand.

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.

Benetton Sans was designed by Joe Finocchiaro. Key differences from Gill Sans include the normalized proportions of the caps, a straight-leg 'R', and more contemporary shapes for 'j, s, y'.

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://www.pentagram.com.Pentagram. License: All Rights Reserved.