"It's the real thing." Coca-Cola Ads (1969–74)


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1970
"It's the real thing. Period! Coke. Period! InHelvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple." — Michael Bierut in Helvetica. Video clip below:

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1974

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Dec, 1970

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1970

Source: http://www.adbranch.com.License: All Rights Reserved.
1969

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1970

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1969

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1971

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Jan, 1970

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1971. A rare departure from the centered headline.

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Hot Rod magazine, Sep 1970.



























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