Jantzen Swimwear Ads, 1938–41

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

Illustrations by George Petty.FuturaandSpartanare often impossible to tell apart without seeing the actual metal type, so we could very well be seeing either or both here. But I'm going with Spartan given the American origin, the signpainter's quotes, the '1' with a flat terminal on the top horizontal, and the non-descending 'J'.

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

1939

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

1941

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

1938

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

1939

Source: http://www.flickr.com.Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.