Tÿpo St. Gallen 2013 identity

Source: http://www.flickr.com.Photo: Florian Hardwig. License: CC BY-NC-SA.

In September 2013, the second edition ofNovelBold (Atlas Font Foundry, 2008).

The letters 'T', 'y', 'p' and 'o' were used as decorative wayfinding elements in front of the venue — as a mobile hanging from a tree, and as floating styrofoam objects in a pond. A giant letter 'y' made for an impressive speaker's podium. For technical reasons, it had to lose its hallmark diaeresis in these dimensional applications.

Visual identity: TGG Hafen Senn Stieger

Speaker's podium and idea for dimensional styrofoam letters: Class for used on the conference website.

Source: http://www.flickr.com.Photo: Florian Hardwig. License: CC BY-NC-SA.

Source: http://www.flickr.com.Photo: Florian Hardwig. License: CC BY-NC-SA.

Source: http://www.flickr.com.Photo: Florian Hardwig. License: CC BY-NC-SA.