Tourism Ireland, c. 2010–2014

时间：2014-03-22 22:13:23| 新闻|浏览：104|来源：Fonts in Use|作者：Florian Hardwig

TrinitéItalic — more precisely, the Medium Italic №2 with Bram de Does graces the tagline "Jump into Ireland", the central element of the global campaign launched by

But there's something fishy going on, and I'm not talking about the lowered initial 'I'. What's up with the entry strokes of 'u', 'm', 'p'? Is this really Trinité? Frank Grießhammer Albert-Jan Pool chimes in: "The 'b' in Vibrez is either stupid or ignorant, maybe even both […] At second thought, the 'b' seems to be a mirrored 'd' …"

And it doesn't stop there: 'J' is bereft of its terminal. Instead of using a proper 'u', the 'n' has been turned upside-down. Likewise, 'p' is actually a rotated 'd'. The 't' is a complete reinvention featuring a longer ascender. The dot on the 'i' is lowered. The 'o' is probably taken from the Roman. It has been squeezed to match the narrowness of the Italic, but the wrong contrast axis still reveals the iniquity.

The tagline in various languages — the typographic atrocity continues: The TEFF to preserve a certain exclusivity, and to keep its products out of the hand of novices and dabblers. It didn't work here.

If you don't like the design of one specific character, ask the foundry whether it could provide you with an alternate form. Especially if your rationale is sensible (e.g. the letterform in question is nonstandard) and the price is right, your chances are good. Most type makers will happily respond to the needs of their customers.

If you can't stand the design of several characters, well, then pick another typeface! There are Bree Serif with Open Sans (website by Slab, Italic, Sans, Sans Rounded) with Proxima Nova. Both branches use Formata for

These multilingual brochures about fishing in Ireland date back from 2010. Here, Trinité is used out-of-the-box, without any silly modifications. Apparently, Tourism Ireland obtained a waiver from TEFF's restrictive licensing terms. At least the standard licensing agreement doesn't allow embedding the fonts in Flash and PDF files.