Müllerstraße campaign

StandortGemeinschaft Müllerstraße. License: All Rights Reserved.

"Where can I find fresh fish?"

Müllerstraße is a street in Berlin-Wedding. Being the major shopping street in the district, it has plenty of attractions to offer, but apparently too little people from outside Wedding know about that yet. Hence a local community has initiated a campaign in order to popularize the many virtues of Müllerstraße.

Anke Fesel ofARS Noveltyby Angus R. Shamal (2010). The lowercase-only design is one of the few free fonts that are of high quality and also offer an original, contemporary and memorable look. With this combination, one would expect it to quickly become overused. This is not the case, though: up to date, there is only one other entry for ARS Novelty in our Collection.

The logo puts a dieresis on top of ARS Novelty's already eccentric 'M'. It can be read as 'Mü' (for 'Müllerstraße') or as pictogram of two people interacting with each other. Or it is the surprised face of Dr Fu Manchu?

With no additional information and no pointers to a website, I wonder whether the campaign isn't too cryptic to serve its purpose well. Non-Berliners (and even Berliners from other districts) might not always know what these questions dressed in nicely weird letterforms are about.

StandortGemeinschaft Müllerstraße. License: All Rights Reserved.

"Where is the most beautiful vista?"

StandortGemeinschaft Müllerstraße. License: All Rights Reserved.