Classified ads for drugs, prophylactics, and birth control literature

Source: http://jellobiafrasays.tumblr.com.License: All Rights Reserved.

Spartan, a Futura follower, was frequently used in U.S. newspapers throughout the 1940s–60s. A 5.5pt size of the metal type was specially designed for space efficiency, with wider forms, a large x-height, and retracted descenders that fit in as much type as possible on the classified ad pages. The only digital version of Spartan is thisClassifiedvariant.

It's not clear if these 1962 ads used the special Classified style, so I've tagged both typefaces.

Source: http://jellobiafrasays.tumblr.com.License: All Rights Reserved.