2014 Brand New Conference

Source: http://www.underconsideration.com.License: All Rights Reserved.

UnderConsiderationChicago.

A delightful bitmap font with a heavily accentuated contrast between its thicks and thins, Chicago was the main interface font in Mac's OS and decades later it was also the UI font of the original iPod. However, as the OS evolved and the resolution increased, Apple moved away from bitmap fonts and began introducing smooth-edged fonts in the interface; not ready to leave Chicago behind Apple commissioned Bigelow & Holmes to literally smooth out the original version, keeping the same structure but curving all the corners. The result could be considered one of the least appealing typefaces today and Apple slowly swept it under the rug; first decommissioning it from its UI use and later leaving it out completely of the OS.

This Dr. Jekyll and Mr. Hyde — or, well, more like Mr. Hyde and Mr. Hyde — double personality and the legacy of Chicago as a font in the Apple brand was very appealing and seemed like a good place to start exploring.

…The supporting typeface is the newBurlingameby Carl Crossgrove for Monotype (and served online through fonts.com). It has a hard-working, blue-collar feel to it that we feel goes well with the city and oddly enough pairs well (or really wrong) with Chicago, the font."

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.

Source: http://www.underconsideration.com.License: All Rights Reserved.