truth: "FinishIT" campaign

Source: http://www.thetruth.com.License: All Rights Reserved.

Launched in February 2000, truth is an organization backed by the American Legacy Foundation, a Washington, D.C.-based national public health organization devoted to tobacco-use prevention and education. "FinishIT" is their 2014 campaign against underage smoking which cites statistics showing the declining numbers of teens who smoke.

Source: http://www.thetruth.com.License: All Rights Reserved.

Source: http://www.thetruth.com.License: All Rights Reserved.

Source: http://www.thetruth.com.License: All Rights Reserved.

Source: http://www.thetruth.com.License: All Rights Reserved.

One of several online advertising videos for the #FinishIT campaign.