Inherent Vice posters, promo art, and jacket design

Source: http://www.impawards.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

The release of the 2014 film adaptation of the detective novel Inherent Vice was met with enthusiasm by fans of filmmaker Paul Thomas Anderson and author Thomas Pynchon. Modified to resemble a neon sign,Drescher Groteskis used for the titles of the film's promotional art. WhisperyRolling Penis used for supporting text. Paintings by veteran poster artist Steven Chorney supplied psychedelic imagery with a comedic flair, a perfect match for the film.

Source: http://www.bonescope.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

Artwork by Dustin Stanton, a frequent collaborator of Paul Thomas Anderson.

Source: http://www.impawards.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

Based around a painting by Steven Chorney. Art direction and titles by BLT Communications.

Source: http://fivestarflicks.blogspot.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

Screencaps from the trailer.

Source: http://www.goldposter.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

A month or so into the promotional process for Inherent Vice, two new typefaces started to make an appearance. Poster artist/type designer Ne10(seen here in all-caps) and Ryoichi Tsunekawa'sSneaker Scriptboth work for ready-out-of-the-box neon-inspired type.ITC Serif Gothicis also in place for the quotes near the top.

Source: http://inherentvicemovie.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

Drescher Groteskis based onSuper GroteskbyArno Drescherfrom 1930.

Source: http://inherentvicemovie.com.IAC Films/Warner Brothers Pictures. License: All Rights Reserved.

Tumblr/Instagram-friendly square images are now very much part of the movie promotional process. An outlinedDrescher Groteskis used here.Rolling Penfor the hashtag.

Source: http://www.nonesuch.com.Nonesuch Records/Warner Brothers Pictures. License: All Rights Reserved.

Original motion picture soundtrack by Jonny Greenwood. This particular cover is for the vinyl release.

Source: http://mookseandgripes.com.Penguin Press. License: All Rights Reserved.

The choice of a modified neon-influencedDrescher Groteskwas inspired by Tal Goretzky and Darren Haggar's jacket design for the 2009 release of Thomas Pynchon's novel. The artwork is based around a painting by Darshan Zenith.