Stride

License: All Rights Reserved.

The name Stride conveys confidence whilst portraying an accessible nature to the sometimes performance dominated world of running. The logo is based on the negative space of a running gait, evoking a sense of movement even when static. This concept flows through every aspect of the visual identity and store design, including the 'Motion Wave' ceiling design.

Source: http://rosielees.co.uk.Photo: Mark Fleming. License: All Rights Reserved. Artwork by Mark Fleming.