In Use: Helvetica for Kartell

Here's something from the Typographic Happenstance Department. Kartell uses a typeface as crisp and clean as their ultra modern furniture: Helvetica.

But earlier this month, San Francisco designer/photographer Graham Hicks caught the Kartell logo in a rougher state:

"After a quick visit to Stout Books to pick up a little book I noticed the Kartell furniture store up the street was being repainted. The huge Helvetica logo had been masked off with orange tape making some interesting shapes."