a not-so-brilliant idea. They asked "We'd love to see the word "Lifetime" in a candy cane style."
As much as I tried to talk them out of this they insisted. So I gave it my best shot. It looked "Craptacular!" And thankfully my client wised up and decided that wasn't a good idea. Sometimes a client needs to see what won't work before they accept what will work.
The client at the last minute requested that I extend the letter "L" more.
Sing with me now "Viva Viagra, Viva Viagra!"
I didn't understand why but it would make sense later.