In Use: FF QType for Pergamon Museum in Berlin
The Pergamon Museum in Berlin is presenting their Babylon exhibition unraveling the deep treasures, myths and truths behind the legendary city of Babylon. For their promotional designs, the exhibit has chosen Achaz Reuss' FF QType. FF QType's structural and square-based letterforms are the modern day alternative to the ancient cuneiform of Babylonian tablets. Using strong blocks of type in all capital letters, their bus ads and promotional designs showcase simple yet bold statements to bring Babylonian history back to life.