D&AD Awards 2012: Yellow Pencil winners announced
The D&AD announced the winners of its coveted Yellow Pencils for 2012 last night. Check out our showcase of the winning design, illustration, animation and VFX work below.
In a break from the usual set-up, the 'best of the best' Black Pencils will be announced at D&AD's 50th Birthday Dinner in September. They will be chosen from the current crop of Yellow Pencil winners.
Big winners on the night included JWT Shanghai picking up three Yellow Pencils for its Samsonite Suitcase campaign, and three in the Film Adverisitng category for The Bear by BETC Euro for Canal+. Two Yellow Pencils went to Marion Deuchars' Let's Make Some Great Art book for Laurence King, W+K for the Kaiser Chiefs 'Bespoke Album Creation Experience', JWT Melbourn for Melbourne Writers Festival's Wi-FiCTION, LOWE/SSP3 for the Colombian Ministry of Defence, Dentsu Tokyo for Honda Motor's internavi, Ogilvy Johannesburg for Multichoice/M-Net's MK is campaign and Be Bravo for Leica.
Here are the winners in the more visual categories. Suprisingly, there were no winners in the Typography or Photography categories this year.
Dom DeLillo book jackets by Pan Macmillan. Illustration by Noma Bar-winner in Book Front Covers category
Let's Make Some Great Art by Marion Deuchars for Laurence King-winner in Entire Book and Illustration categories
100 Graphics of Anatomy Chart by Nippon Design Center for Gallerry Leta
Steve Jobs 1955-2011 by Bloomberg Businessweek – winner in Entire Magazines category
Ogilvy & Mather Malaysia for Lego Singapore – winner in Posters (Graphic Design) category
City of the Netherlands: the future in motion stamps by Gummo for TNT Post (Dutch Post Office) – winner in Stamps category
Kaiser Chiefs 'Bespoke Album Creation Experience' by W+K – winner in Digital Solutions & Use of Social Media and Integrated categories
3 Dreams of Black by Mirada for Danger Mouse & Daniele Luppi's album Rome – winner in Animation for Websites & Digital Design category
3Live Shop by B-Roll for Hi3G Access – winner in Digital Design category
Nokia N9-winner in Interactive Design for Products category
The Greeks's Is Tropical by El Nino – winner in Music Videos category
Etienne de Crecy's No Brain by Les Télécréateurs – winner in Music Videos category
Manchester Orchestra's Simple Math by Pretty Bird/Daniels – winner in Special Effects in Music Videos category
Back to the Start by Johnny Kelly at Nexus for Chipotle – winner for Animation for Film Advertising
The Bear by BETC Euro RSCG for Canal+ – winner in Animation for Film Advertising, Direction for Film Advertising, Editing for Film Advertising and TV Commercials 61-120 seconds categories
Heaven and Hell, by JWT for Samsonite – winner in Art Direction for Press Advertising, Poster Advertising and Press Advertising categories
Living Experience by AMV BBDO for GE – winner in Branding category
Heineken STR bottle by Iris Nation for Heineken – winner in Packaging Design category
Johnnie Walker bottle by Love for Diageo – winner in Packaging category