Customer Spotlight: Vizify

Vizify is a new online service offering users the ability to create visual biographies. Instead of the standard, soporific online resume, Vizify offers an interactive and aesthetically bold alternative: a personalized visual narrative that employs engaging typography as its cornerstone.

The black weight of the VAG Rounded typeface, while subheads employ the family's bold weight. The use of the VAG Rounded family complements the site's visual ethos exceptionally well — both type and image on Vizify are friendly, engaging, and playful.

Anchoring the rest of the site's typography is the Trade Gothic typeface family. Headlines are set in the robust Trade Gothic Bold #2 face, in all caps, while subheads read handsomely in a title case treatment using the roman weight of the family.

Vizify's website is a perfect illustration of the Trade Gothic family's utility; known most prominently for its strong and sober typographic applications, paired with bright colorways, the family provides a glimpse of a subtly blithe personality.

Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor's degree in film studies from Clark University, and an MFA in graphic design from RISD.