Bud Light Lime-a-Rita

License: All Rights Reserved.

John Downer, designer of Brothers, discovered his typeface on this adult beverage and was less than satisfied with the application:

The M got uncomfortably pinched between the letters to its left and right.

Too little space remains also between the first two letters in RITA. Why

the Can Designer couldn't live with my default fitting is a mystery to me.

(Tracking would have been considerably better than senseless kerning.)